A multi-faceted gem set to showcase Elkay’s most brilliant products
Elkay’s Diamond Design Program was created to allow wholesalers with a dedicated showroom an opportunity to recapture funds used to display Elkay’s inventive products. Each part of the multi-faceted program is valuable on its own. However, when these individual elements are arranged together, an unprecedented “Fire” is produced that has the power to make an industry-wide impact. The entire design community, from wholesalers to reps, interior designers to architects, and builders to retailers, can expect to see, hear and read about Elkay’s imaginative and functional products in more ways and places than ever before!
bullet Program Requirements
  All Elkay wholesalers or K&B showrooms, who have a dedicated display area, as well as a dedicated attendant, may participate. The more products a showroom has on display, the more benefits they are eligible for. Showrooms with the most products on display are called Marquis Showrooms.
bullet Program Allowances
  We offer two different allowances – Display Product and Construction Allowance. Each of these is available to Elkay Marquis & Diamond Showrooms who display product.
bullet Program Promotion
  Elkay will help drive traffic to your showroom by listing your showroom or display location on our web site at Elkayusa.com. Our advertising plan, complemented by a targeted public relations campaign, continues to be noticed by both building and design communities.
bullet Training Support
  New documentation with instructions to support the program’s processes will be forwarded to all rep offices. They include: submitting qualification forms to register new showrooms, ordering products for display on Rep-Access, and submitting Construction Allowance claims on Elkaycoop.com.
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Elkay’s 2010 Diamond Design Showroom Program
Program Overview
The program is based upon the nature of the business and the number of products on display.
bullet Eligibility
  All Elkay wholesalers and showrooms who have a dedicated display area may participate in the Diamond Showroom Program. The Showroom level is based on the number of Elkay branded products a showroom has on display. The number of products on display also determines the amount of Construction Allowance for which the showroom is eligible.
bullet Levels
  There are two Showroom levels (Diamond and Marquis) for all Showrooms.

Product Grouping Marquis Showroom Diamond Showroom
Product Display Requirements by Display Type
Sinks 8 4
Faucets 6 2
Accessories 8 4
Drains are included as an accessory.

bullet Program Allowances
  We offer two different allowances – Display Product and Construction Allowance. Each of these is available to Elkay Marquis & Diamond Showrooms who display product. These programs are available for those companies who meet the display criteria of the program.
bullet Product for Showroom Display
  • Wholesale reps can order Elkay brand products for display directly on Rep-Access. The location where the product will be displayed must be included.

  • Products will be charged at a price that reflects a 50% discount off of the account’s net purchase price.

  • Quantities above the program status levels require the email approval of the Regional Sales Manager (RSM). Quantities below the program levels will be considered Field-Displays
bullet Construction Allowances
  • Qualifying showrooms are eligible for construction allowance, up to a maximum of $1,000 or $3,000, depending on the showroom level.

  • Construction allowance is reimbursed on a shared cost of 50% for Elkay and 50% for the showroom up to the program funding limits.

  • Construction allowances must be applied to the showroom where the construction is located.

  • Construction allowances are available in the calendar year in which they are earned.

  • All claims must be submitted within 60 days of completion of activity, but no later than January 15th of the following year.

  • Construction allowance may not be carried over into subsequent years.

  • Construction Allowance is set-up in Elkaycoop.com by submission of a showroom Registration /qualification form.
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Showroom Promotion
bullet Advertising
 

Elkay has expanded its visibility through a number of avenues including an increased presence in magazines that cater to Builders, Designers and Architects. In addition to ongoing, consistent trade publication advertising, look for frequent, exciting new consumer advertisements in magazines such as: Metropolitan Home, Traditional Home, Elle Décor and Architectural Digest.

♦   New Products
To help you build your business with the power of the Elkay brand, we will continue to introduce new sink and faucet visual merchandising programs, including sink stands and displays, faucet pods and graphics.
bullet Public Relations
  Elkay is targeting interior designers and Certified Kitchen Designers (CKDs) to generate increased excitement and interest in Elkay products. In addition, Elkay will seek out feature stories and trend articles in major consumer and trade publications that will be pitched to tout the many advantages of selecting Elkay brand products. We will also participate in NKBA sponsorships and industry seminars to assist in the education and evolution of the design community. All efforts will be geared toward positioning Elkay as the source and choice of kitchen and bath design professional.
bullet Trade Shows
  Participating in trade shows may be an industry standard, but Elkay has taken it to a new level of excitement. Elkay’s trade show presence continues to be enhanced by events occurring in and around our booth, designed to boost awareness and interest in our new product innovations. Our continued participation at industry related trade shows continues to demonstrate Elkay’s commitment to providing the industry with new ways to excite and delight your customers. We invite you to come and see the fresh new face of Elkay at this the annual KBIS Trade Show.
bullet Program Training
  Regional Sales Managers and Merchandising Managers work with Elkay Diamond Design Showrooms to assist and provide their industry expertise. The Merchandising Managers will call on Independent Kitchen and Bath Dealers, Builders, sponsors of Parade of Homes and sponsors of House Walks – all in an effort to increase the visibility and prosperity of showrooms. In addition, they will be available to conduct showroom training. Some topics covered in the training sessions include: decorative plumbing industry trends, selling skills, as well as information about Elkay products and current programs available to help your showroom.
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Elkay Diamond Design Showroom Consultant Program
 

All details relating to the Elkay Diamond Showroom Consultant Program are on our website: